IMS: January 2008 Archives
I came across a thoughtful article this morning by Art Rosenberg, The Unified-View. In a post named Rosenberg's "Third Law" To Impact UC, Art suggests that the most significant change in business communications is a shift towards Unified Communications over mobility, enabled by device and media independence. Art suggests that this change is being driven by innovative devices and the trend towards open systems.
UC and Mobility
I agree, and I have posted previously on how innovation and the move towards openness, exemplified by Apple's iPhone, Google's Android, Verizon's intention to open their network to non-Verizon devices, and new spectrum allocation, are key indicators of a trend towards a richer communications experience. Unified Communications technology is poised to exploit these changes and its effect will be significant to the mobility industry and to employee productivity.
Telecommunications Service Providers will have no alternative but to embrace the change and to develop innovative new business models and technology. It's not an easy transition for them to make. However, I'm convinced that defensive strategies designed to protect traditional high-margin revenue sources and legacy investments are doomed to failure.
Intelligent Presence Services and associated functional attributes such as, filtering, availability, accessibility, willingness, capabilities, directory services, federation and awareness, are all critical elements to maximizing the benefits of Unified Communications. Persistence and message acknowledgment are also necessary elements of a UC system to effectively address communications between business applications / processes and humans.
By leveraging capabilities enabled by, IP Multimedia Subsystem (IMS) for example, a carrier could offer a Federated Presence and Directory service that would enhance enterprise UC applications. As an example, a service provider's Presence service could be leveraged to compliment a city's Crisis Management Plan.
Upon declaration of the crisis event, the service is invoked. Based on presence status and availability, the system locates and sends real-time notifications to City officials. Notification is expedited since notifications are only sent to officials based on known availability and capability status. If an official is not available on any device during the initial notification, the service continually monitors the person’s status and sends the notification the moment that the availability of the individual has been detected. The service persists until all officials have been notified and all critical notifications have been acknowledged and recorded.
Communications Enabled Business Processes (CEBP)
Art also discusses the UC aspects of integrating business applications and processes with human communications. This is an area of UC that Avaya began promoting heavily in 2007. We are in the very early stages of CEBP, but many are predicting that it is the area from which business will gain the most benefit from Unified Communications. As Art mentions, "business process analysis and consulting are key to using such technologies".
Understanding a company's business processes and identifying areas in the business flows that can benefit from the integration of UC applications is not trivial. For the past year, I have dedicated a large proportion of my time and effort in acquiring a better understanding of the value chain elements and business process flows and how UC should be integrated. As I have stated previously, the CEBP element of Unified Communications presents a tremendous challenge to industry vendors, consultants and analysts who have to date, been focused on the infrastructure elements of UC. Those who are not able to adapt will be relegated to the commoditized and low-margin plumbing aspects of UC.
Rick McCharles
Unified Communications Consultant
RIC Services
Stumble It!
UC and Mobility
I agree, and I have posted previously on how innovation and the move towards openness, exemplified by Apple's iPhone, Google's Android, Verizon's intention to open their network to non-Verizon devices, and new spectrum allocation, are key indicators of a trend towards a richer communications experience. Unified Communications technology is poised to exploit these changes and its effect will be significant to the mobility industry and to employee productivity.
Telecommunications Service Providers will have no alternative but to embrace the change and to develop innovative new business models and technology. It's not an easy transition for them to make. However, I'm convinced that defensive strategies designed to protect traditional high-margin revenue sources and legacy investments are doomed to failure.
Intelligent Presence Services and associated functional attributes such as, filtering, availability, accessibility, willingness, capabilities, directory services, federation and awareness, are all critical elements to maximizing the benefits of Unified Communications. Persistence and message acknowledgment are also necessary elements of a UC system to effectively address communications between business applications / processes and humans.
By leveraging capabilities enabled by, IP Multimedia Subsystem (IMS) for example, a carrier could offer a Federated Presence and Directory service that would enhance enterprise UC applications. As an example, a service provider's Presence service could be leveraged to compliment a city's Crisis Management Plan.
Upon declaration of the crisis event, the service is invoked. Based on presence status and availability, the system locates and sends real-time notifications to City officials. Notification is expedited since notifications are only sent to officials based on known availability and capability status. If an official is not available on any device during the initial notification, the service continually monitors the person’s status and sends the notification the moment that the availability of the individual has been detected. The service persists until all officials have been notified and all critical notifications have been acknowledged and recorded.
Communications Enabled Business Processes (CEBP)
Art also discusses the UC aspects of integrating business applications and processes with human communications. This is an area of UC that Avaya began promoting heavily in 2007. We are in the very early stages of CEBP, but many are predicting that it is the area from which business will gain the most benefit from Unified Communications. As Art mentions, "business process analysis and consulting are key to using such technologies".
Understanding a company's business processes and identifying areas in the business flows that can benefit from the integration of UC applications is not trivial. For the past year, I have dedicated a large proportion of my time and effort in acquiring a better understanding of the value chain elements and business process flows and how UC should be integrated. As I have stated previously, the CEBP element of Unified Communications presents a tremendous challenge to industry vendors, consultants and analysts who have to date, been focused on the infrastructure elements of UC. Those who are not able to adapt will be relegated to the commoditized and low-margin plumbing aspects of UC.
Rick McCharles
Unified Communications Consultant
RIC Services
Stumble It!
