TiVo Now Available in Canada

TiVo's Website confirms that the highly popular television recording device is now available in Canada. The device is available across Canada with the exception of Quebec. Retailers include Best Buy, London Drugs, The Brick and Future Shop. The recorder will set you back $199.00 plus a $12.95 per month subscription fee. The fact that some consumers are willing to pay $155.00 / year for what amounts to be a fancy VCR, illustrates a fundamental shift in expectations related to media delivery.

Increasingly, consumers are demanding custom content delivered according to their specific schedule preferences. While a complete transformation will take some time, the paradigm of couch potatoes being passively fed a stream of content that is dictated by broadcasters is coming to an end.

Increasingly, consumers are selecting their media content from alternative sources. Podcasts, Video URL's and traditional broadcasts can now be captured and played back at the viewer's convenience and on multiple devices. More and more consumers are willing to sacrifice screen size and video resolution and will elect to watch video on devices that are inferior to large format HD, if the content is customized to their specific interests and schedules

This trend will continue to accelerate. TVersity and  Orb are excellent examples of new products that will entrench the concept of viewing any content on any device at any time.

The television broadcast industry is about to experience a major transformation. They join the ranks of the Telecom, Recording and Motion Picture Industry, all of which are attempting to redefine themselves. They are all part of an unstoppable trend enabled by new technology.

The fact is, that consumer demand will ultimately prevail. The defensive strategies we have observed to date are doomed to failure. The entrenched industry leaders must adapt, or they will die.

Rick McCharles
Telecom Consultant, Toronto
RIC Services




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